Monday, 26 September 2011
Saturday, 24 September 2011
Tuesday, 20 September 2011
Media Literacy
The OCR AS Media Course
There are two unites that cover three areas of study.
Form and Style - the form of a media text is its shape and sturucture and the combination of the 'micro' elements such as dialogue, sound effects, editing and ambience in the case of radio drama. The form of a text is instantly recognisable to the audience , for example soap opera or historical drama.
Conventions - conventions are the ingredients of a particular genre. for example a period drama, a sub genre with a range of necessary ingredients which are expected by the audience , making the conventions 'contractual' in nature.
Specification - is often applied with in a theory called semiotics, the study of signs. everything we see carries a meaning. Pair of shoes: as a signifier they are just a pair of shoes. But as signified everyone that sees them will construct their own meaning. when analysing in media we deconstruct signs for what they might signify. remember polysemic - every sgnifier has the potential to be given meaning differently by every person who sees or hears it.
Representation - We see media texts as mediating between our sense of reality and the fictional or factual representation of reality - of people, places, ideas, themes, time periods and a range of social contexts.
Audiences - The simplest way of analysing this concept is lookingfor a target audience for a media text or product. But it is often more interesting than that - many texts appeal to a range of seconadary audiences and the ways that different people respond to texts often challenges expectations.
Narrative and Genre - Fictional TV and film tends to operate on a simple structure of balance, conflict and attempts at resolution. Narrative describes the process of balancing what we actually see or hear and what we assume in addition. it is fundamentally to do with order, usually linear, and the relationship between information and enigma.
creativity - Creativity is a key performance descriptor for a media student. Creative skills operate in to levels: first, the ability to use didgital technologies to make meaning so that the audience can respond easily to the text and second, the ability to engage and interest the audience.
Connecting the micro to the macro - The micro elements of a text are the technical and symbolic features which you will need to identify, recognise and describe the function of.We call this plausible macro sum of the micro parts 'verisimilitude' (authentic) and it will be your job to describe how this process works in specific cases.
Multimodal literacy - Critical multimodal literacy is about users making their own trajectory throughj hypermedia environments. The general 'wall-less' nature of the internet are actually changing the way we read texts altogether.
There are two unites that cover three areas of study.
- You are required to create two pieces of media and evaluate the process and outcomes.
- you will study a range of media texts from either television or radio
- Will research a area of media in relation to institutions ( the people, companies and organisations that make, distribute or regulate media) and audiences.
Form and Style - the form of a media text is its shape and sturucture and the combination of the 'micro' elements such as dialogue, sound effects, editing and ambience in the case of radio drama. The form of a text is instantly recognisable to the audience , for example soap opera or historical drama.
Conventions - conventions are the ingredients of a particular genre. for example a period drama, a sub genre with a range of necessary ingredients which are expected by the audience , making the conventions 'contractual' in nature.
Specification - is often applied with in a theory called semiotics, the study of signs. everything we see carries a meaning. Pair of shoes: as a signifier they are just a pair of shoes. But as signified everyone that sees them will construct their own meaning. when analysing in media we deconstruct signs for what they might signify. remember polysemic - every sgnifier has the potential to be given meaning differently by every person who sees or hears it.
Representation - We see media texts as mediating between our sense of reality and the fictional or factual representation of reality - of people, places, ideas, themes, time periods and a range of social contexts.
Audiences - The simplest way of analysing this concept is lookingfor a target audience for a media text or product. But it is often more interesting than that - many texts appeal to a range of seconadary audiences and the ways that different people respond to texts often challenges expectations.
Narrative and Genre - Fictional TV and film tends to operate on a simple structure of balance, conflict and attempts at resolution. Narrative describes the process of balancing what we actually see or hear and what we assume in addition. it is fundamentally to do with order, usually linear, and the relationship between information and enigma.
creativity - Creativity is a key performance descriptor for a media student. Creative skills operate in to levels: first, the ability to use didgital technologies to make meaning so that the audience can respond easily to the text and second, the ability to engage and interest the audience.
Connecting the micro to the macro - The micro elements of a text are the technical and symbolic features which you will need to identify, recognise and describe the function of.We call this plausible macro sum of the micro parts 'verisimilitude' (authentic) and it will be your job to describe how this process works in specific cases.
Multimodal literacy - Critical multimodal literacy is about users making their own trajectory throughj hypermedia environments. The general 'wall-less' nature of the internet are actually changing the way we read texts altogether.
Wednesday, 14 September 2011
This is a photograph that i have taken and edited using iphoto. I started by by cropping the image,whilst thinking about the rule of thirds. I then added effects by changing the contrast and saturation to make the image more vibrant and colorful.
This is another photo that i have taken and edited on iphoto. I first cropped the image so the subjects are at the centre of the image. After that, i used the black and white effect because its is timeless and flatering colour.
Tuesday, 13 September 2011
How to take a good picture
- Composition - what's included within the frame, rule of thirds
- Focus - using the correct depth of field
- Lighting - Direction of the sun
- Camera angle - experiment
Monday, 12 September 2011
Subscribe to:
Posts (Atom)