Reader profile

1. Demographics is breaking up the population into 6 groups based on the work they do. 
2. Psychographics is grouping audiences based on their behaviour, personality traits and their spending habits.
3. Audience profiling is used by magazine publishers and other media institutions to define an audience for their magazine and attract advertisers.

History of the music press

• Melody maker and New musical express were one of the first music magazines in the UK, but they were very uncritical of musicians. The nature of music changed in the 1960s after the arrival of the Beatles, The Rolling Stones and drug culture
•  In the 1970s NME began to away from simply music and began writing about serious issues such as politics and philosophy. 
• In the 1990s new technology changed music as music video became very popular and changed the way music is consumed.

Sub-Culture

• Subculture is a group of individuals who are united through a common value system and tastes such as cloths, music, politics ect. 
• Its  group that is also positioned outside of the mainstream and who unify as a response to the mainstream.